We are coming to the end of a new decade that has seen many changes in the Internet: the reign of the smartphone, the advent of augmented reality (AR) and virtual (VR), and artificial intelligence (AI). ) are the first things that come to mind. And the web design is there to make all these advances, as exciting as they are, accessible and attractive.
The web design has gained a lot of creativity in recent years, including the abandonment of grids and famous stock photos, in favor of beautiful illustrations, vibrant colors, and asymmetrical layouts. At the same time, technological advances have boosted web site performance, thanks to machine learning (or machine learning ) and micro-interactions. In 2019, these two great trends, with their aesthetics and their technology, will join together like never before.
Here we have gathered the main web design trends that will dominate the coming year. It is certainly not an exhaustive list and we can expect to see new peaks of creativity in 2019.
10 trends in web design that will rage in 2019
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1. Serif fonts on screen
2. Black and white color palettes
3. Organic, natural shapes
4. Glitch art
5. Micro-interactions
6. Evolution of chatbots
7. Even more video content
8. Minimalism
9. Navigation
10 Diversity
1. Serif fonts on screen
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We have all heard that Serif (serif) fonts were reserved for designs intended to be printed on paper, and that sans serif fonts were more appropriate for web use. But are the rules not made to be transgressed? Ha!
While sans serif fonts, which are easier to read, are still very popular on the web, more and more brands are turning to bold serif fonts for other aspects of their design, such as for headers, for example. And for good reason: the serif fonts were created to be decorative fonts. They are therefore ideal for drawing attention to a particular element.
Although serif fonts are often associated with another era, they have a lot of character and are more adaptive than you might think. Look at Mailchimp’s font, for example, or Medium’s.
2. Black and white color palettes
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Color is one of the essential elements of a website. It helps create an atmosphere, standardize the different media of the brand, and guide users on the interface by creating visual cues. But in 2019, websites will dare more and more black and white.
We perceive the world through colors (by absorbing particles of light). When there is no color, we see the world differently: textures and shapes become clearer, and everything looks remarkably slower.
White is already a very sober and reserved choice, unlike black, stronger and assured. Combine these two shades and you will get a timeless and inimitable look. Better yet, black and white designs have even more impact when accompanied by a touch of color. Color breaks the monotonous aspect of monochrome designs and draws attention to a specific point; a call to action for example.
3. Organic, natural forms
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Although web pages are typically created from grids, graphic designers are moving away from this model and are turning to softer, more natural shapes. Geometric structures such as squares, rectangles, and triangles create a certain stability thanks to their sharp angles. But the trends of 2019 are more oriented towards accessibility and comfort.
Because organic shapes are naturally imperfect and asymmetrical, they give more depth to the designs and bring out the elements of the page. They manage to capture the spontaneity typical of things created by man. The goal here is for websites to be more human and alive, thanks to a certain illusion of movement.
4. Glitch art
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No list of trends would be complete without at least a retro trend that has come to the fore in recent times. In the case of glitch art, it’s as if something went wrong: an internet connection lost just a moment, and that would have distorted the image we had on the screen at that time.
Nowadays, glitches are significant cases where internet penetrates a little too much in our lives. It is then the fear that machines take over the man who invades us while being well aware that we could not live without them. This is why the small technological “failures” that are the glitch are at the same time relevant, as well from the conceptual point of view as that of the execution. Our eyes are attracted to where technology has failed. We live in a futuristic and strange world, and no one is quite sure of the turning point that will take things. Glitch art amplifies this feeling of disorientation by giving web sites a distinct psychedelic look.
5. Micro-interactions
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Micro-interactions are small, warm, human events designed to surprise users. Whenever you perform a small action on a website or a mobile application, and a specific response occurs, you are in the case of a micro-interaction. When you refresh a Twitter page and hear a “beep”, it’s a micro-interaction. When you go to Facebook, the red dot that tells you the number of messages you have received, this is also, you have guessed, a micro-interaction.
These micro-interactions are the most common, but in 2019, we’ll see more and more (including small animations that trigger when flying over a place with his mouse, and many more) and they will be more and more interactive. It is actually to involve more users, and subtly transmit information about the actions they perform and the use they have the site in question. In other words, to make websites even smarter.
6. Evolution of chatbots
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Chatbots have been part of the web landscape for some time now, but their hour of glory will finally arrive with the new year. This is mainly due to the development of artificial intelligence and machine learning, which make the scalp all the more intelligent and efficient.
New shawls will be more and more known on more and more sites, and they will be even more personalized and sharp than what we have seen so far. The bright colors will help make them not only more prominent but also warmer. You can also expect to see new mascots appearing to represent the different brands, and give these chatbots a “real” face.
7. Even more video content
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No need to explain on video that the videos have the coast for some time. They allow not only to diversify the web pages, but also to reach the more hurried audiences who do not have time to read a whole lot of written explanations.
The novelty is the fact that Google has changed the display of results to show videos above the usual search results. This has pushed websites to focus on video content to improve their visibility.
8. Minimalism
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This is perhaps the most classic and timeless trend of all: minimalism is often the aesthetic of choice. The less content and content on a website, the less the audience needs to think about what you are trying to say. On a well-designed website from the start, users immediately spot the information they are looking for.
Minimalism will continue to dominate the 2019 digital landscape. Animations and fade-out effects that make scrolling more engaging will provide more freedom to space content, emphasizing white space, contrasts, and typography. clutter the reading of the designs.
9. Thumb Navigation
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Mobile browsing has largely taken over the desktop navigation, designs are increasingly turned to a touch. One of the most significant studies in this field was done by Josh Clark and published as Designing for Touch. In this book, Clark takes a closer look at how users use their phones and how their movements, especially those made by the thumb, should be treated in terms of web design. We are going to see more and more navigation functions designed to be used with the thumb, as is the case with hamburger menus that have been moved down the page, for example.
10. Diversity
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We forget too often the other two W in WWW: World Wide. The Internet connects billions of people around the world, coming from different cultures, with different abilities, ages, genres, identities. And all these people want to identify themselves in the content that is proposed to them, rather than seeing stock photos without soul or identity …
Even the small efforts that have been made so far (such as Apple offering emojis with different skin colors) have greatly contributed to what people from all walks of life feel more included on the web. By 2019, we should see more and more websites put in place much more steps in this direction, whether to improve Internet access and a certain social conscience or to go through varied imagery. The world still has a lot to do in this area, but graphic designers can already put their talents to the benefit of the cause and make the web even more inclusive.
2019: looking towards the future of Webdesign
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That’s it, you know everything about what should happen in web design in the last year of this decade! Except that it has not happened yet … So we may be entitled to some nice surprises! In the end, everything depends on you.
