The video continues to play an important role in marketing in 2018. Thanks to YouTube, which is currently the second largest search engine in the world and other social media platforms, content creators can easily share their message with the world of Internet whole.
On the other hand, the hype around video marketing and these online sharing platforms has created a highly competitive business landscape. Creating meaningful content is not enough to make it stand out. If brands intend to outpace the competition, they must produce relevant content. More importantly, you should constantly look for new ways and adopt new strategies that would allow your videos to rank higher. Knowing the SEO best practices will help you optimize your channel, which will allow users to find, view and share your content more easily.
- What are the benefits of video marketing?
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- Consumers like to watch videos.
- Marketers have succeeded with this strategy.
- Consumers are all sharing content.
- Why YouTube?
- How to reference a YouTube video?
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- Find keywords.
- Produce a video.
- Use YouTube Analytics.
- How to optimize videos for YouTube?
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- The title of the video.
- The description of the videos.
- The tags of the video.
- The Youtube channel page.
- And then?
What are the benefits of video marketing?
Still doubting the relevance of video content? Here are some facts and statistics that should prove that this practice is worth it.
1. Consumers like to watch videos.
A survey by HubSpot and Tubular Insights found that consumers spend up to 1.5 hours a day watching videos. About 15% of the 570 respondents say they watch more than 3 hours of content on a regular day.
The survey shows that:
- 72% of consumers prefer to watch video content to learn about a brand’s products.
- 81% of viewers admitted to having purchased products or services after watching an advertisement.
- 69% of viewers said they bought software or application after watching an ad.
2. Marketers have succeeded with this strategy.
The same study reveals that marketers who have used video marketing have benefited.
The survey shows that:
- 76% of marketers saw their sales increase.
- 97% of respondents say that it has increased awareness of their products or services.
- 76% of the respondents said that this brings qualified traffic.
3. Consumers are all sharing content.
Cat videos are not the only type of content that can become viral. Everything that informs and/or involves emotions will be shared by the public. The HubSpot study shows that 83% of consumers will be sharing content they like with their friends.
Why YouTube?
YouTube is, as mentioned, one of the most visited search engines in the world. He is the second after Google (who owns Youtube). It has more than one billion active users, nearly one-third of the online community. More importantly, it is favored by millennials. The platform is so popular among the millennials that it can reach more audiences than TV channels.
How to reference a YouTube video?
Now that we’ve established that video marketing is important and that publishing content on YouTube is necessary, it’s time to learn how to get more views, subscribers, and traffic from the platform. Here’s what you need to do to develop your YouTube channel:
1. Find keywords
Every great SEO plan starts with keyword research.
Come with a list of search terms that you want to use to reference your content. Remember that the keywords you choose must have YouTube videos on the first page of Google SERP or the targeted search engine results page.
Sometimes you might encounter terms for which there are no videos yet. If you encounter this case, you can view the related search terms (at the bottom of Google). You will find that the following keywords will often have videos highlighted in the SERP:
- How to KEY-WORD
- MOT-CLE Reviews
- KEYWORD Tutorials
Choosing a search term that contains a YouTube video in SERPs allows you to reference the content you’ve published not only on YouTube’s search engine but also on Google’s search engine. There are a lot of tools you can use for keyword research. Programs like 1.fr should help you find a list more easily and quickly.
These tools are not often free. You may have to pay a monthly subscription fee. So, if you do not want to pay for this step, you can use Google’s keyword planner. When using this program, be sure to look at the number of searches a keyword gets each month. There should be at least 300 for the keyword to be interesting.
2. Produce a video
The next stage of the process is centered on the content itself. When you have selected the keyword, you must start planning your video.
Although using the keyword makes your content easier to find, it will not convince viewers to watch your video. For your audience to be inspired to watch more of what you post, the content you put online must be compelling.
In a statement, YouTube reminded content creators that audience retention has a significant impact on rankings, that videos viewed to the end are more likely to show up in search results and suggestions for content. the platform.
Two aspects make a great YouTube video:
First, the way you tell a story.
The way you present important facts and information will determine the reaction of your audience. If the content is boring and dry, viewers will not see the entire clip. Look for compelling ways to present the most boring topics, and you will surely find an audience that will love seeing your content.
Sometimes choosing the best format for your story will make it even bigger. For example, if you want to redirect traffic, you certainly will not be able to do it in a 10-second ad.
Second, the way you mount your video.
This step is perhaps the most exhausting of the two, but it is probably the most important. Editing adds life to your videos. That’s how you can create excitement and inspire consumers to buy your products, subscribe to your channel, or whatever you want them to do after watching your content.
3. Use YouTube Analytics
Always try to understand the type of content your audience wants. You can determine their preferences using YouTube Analytics. This tool helps you assess the quality of your video and the impact it has had on your viewers.
As mentioned earlier, audience retention is very useful. You can check if viewers have watched your videos until the very end. The tool also lets you know the amount of content they viewed before leaving. Knowing such factors should help you identify the parts where your content has become boring and interesting parts.
How to optimize videos for YouTube?
After creating your video, there are several other things you need to keep in mind to get a higher ranking on YouTube. Factors you should pay attention to include:
1. The title of the video
The title must be hard-hitting and consist of at least five words. This way you can use multiple keywords and avoid repetition. Just as in writing content, there is a benefit if the keyword is placed at the beginning of the title.
For example: ” Video Marketing: How to make explanatory videos? ”
2. The description of the video
The description box is very important, do not leave it empty. It helps YouTube, as well as Google, determine the type of content you have published. The more their algorithms can understand what you have done, the higher your video is likely to rank higher.
The description must have at least 250 words. The keyword must be repeated two to four times in this summary. And one of them should be placed somewhere in the first 25 words.
3. The tags of the video
Tags are not as important as the first two factors, but they can still help your creations to rank better. By adding targeted tags, it can help position your keyword, and it should make your content more visible in the related videos section of the YouTube sidebar.
The exact keyword you have chosen may be your first tag. The rest can be variations of this sentence or word. In addition to this, you can use topics that are covered by your video.
4. The Youtube channel page
You can optimize your channel, and you really should. You can categorize videos into playlists, allowing YouTube to better understand your content. In doing so, your profile can better rank. Besides, a well-organized and professional channel should have a better chance of attracting subscribers.
When you create the description of your page, sprinkle some words or phrases that you want to be positioned on. But never stuff it with keywords!
And then?
Once you’ve done all this, think about how you will promote your video. While all of these steps ensure visibility of your content, you should never sit back and wait for someone to discover it. You should be active in promoting your creations.
Share your videos on social networks, preferably on platforms where your viewers spend most of their time. You should also target forums and other popular communities where people like to talk about the latest trends. Just remember that nobody likes spam …
If you apply all these rules well, your Youtube channel should see its number of subscribers take off!
